Close x · Season 3 · Episode · August 25, 2016

It's more than a Milkshake #jtbd (Product Ep 2)

Apple podcasts or any of


In this second episode of the Product series, we dive into some practical examples of the Job's To Be Done (JTBD) framework. With Eric White we look into how Bob Moesta was able to transform the selling ability of condominiums. We then take a look at how Clay Christensen used the JTBD framework to find the job that needs to be done with a milkshake. From there we finish off the episode with Alan Klement talking about how Dan Martell used the JTBD framework to find a need, and then fulfill it inside of the Startup world.

(Jobs to be done)
(JTBD on Medium)
(Bob Moesta)
(Eric White)
(Clayton Christensen)
(Dan Martel Episode)
(Alan Klement)
(Brand Bucket)

Recognized and supported by the world's leading companies.

previously sponsored by

featured in

Subscribe to the Rocketship Newsletter

We'll let you know about new episodes, bonus content and more!