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Rocketship.fm · Season 1 · April 10, 2014

Interview: Brant Cooper of The Lean Entrepreneur on Market Disruption and Getting Your First Customer

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In this episode we talked with Brant Cooper, author of The Lean Entrepreneur. He talks about the common misconceptions around the Lean Startup and how to use early customer interviews to discover the emotional connection that people can have with your product.

Categorized in: entrepreneurship

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