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Rocketship.fm · Season 1 · June 24, 2014

Interview: Jesse Mecham of YNAB on Vertical Marketing Strategies and Designing a Company Culture

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Jesse Mecham and Taylor Brown of You Need a Budget share their strategies for taking a product with broad appeal and segmenting it down to market to different verticals. They also talk about being deliberate in their hiring process and company culture, especially with a distributed team.

Categorized in: marketing saas

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